Primary topics
- Product research
- Customer interviews
- JTBD interviews
- Market validation
- Go-to-market research
- Growth research in B2B SaaS
- Research systems for founders
Glasgow Research
Product research notes for teams that need signal.
Customer interviews, JTBD, validation, and the messy part between hearing the market and making a decision.
Why this is not theory
The writing here comes out of actual research work: interviews, JTBD studies, validation projects, and the kind of founder questions that show up when a decision is expensive and the signal is still messy.
- Hands-on work across product research, JTBD studies, and market validation
- Experience with SaaS, AI, and founder-led teams
- Public recommendations repeatedly mention clarity, structure, and practical research thinking